George Street Photo and Video Meets Chicago

Regardless of whether a couple intends on becoming newlyweds or they married previously, their wedding day has significant meaning in their hearts. Moreover, a couple’s wedding day remains a memorable and thematic experience. To expound further, getting married symbolizes the beginning of a new life. In spite of its significance, many couples remain stressed in reference to finding companies such as George Street Photo and Video.

For those unaware, George Street Photo and Video remains one of the most successful wedding photography and video companies in the business. In particular, the company’s Chicago location remains a place of intrigue. This remains attributed to Chicago’s metropolitan vibe and its long-running history as one of the nation’s most populous cities. Also, Chicago offers a unique experience due to its state-of-the-art architecture. Furthermore, couples remain able to visualize several skyscrapers and high-rises. In closing, no company compares to George Street Photo and Video.

Don Ressler Uses Technology To Build His Brand

One of the most innovative aspects to Don Ressler is his use of technology to help with the building of technology on He has used every tool available to not only build some new products and designs but to also compel the customers to shop with them. He has taken the time to not only build a brand for customers to shop at, but to also have a story to tell for the customers to get involved with the company. Don has put together a brand lab that makes it easier for them to actually move forward with their business and products.

With the lab that Don Ressler has put together, he has managed to come up with ideas that will not only help his business, but also help his customers. Among the things that his lab deals with is the type of campaign that they will run. After all, it is the campaign that is going to get the customers to want to visit the website and actually make their purchases on A lot of creativity goes into the type of campaigns they are going to use. Among the different types of themes that they are going to use for their advertising include social media themes.

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When it comes to business success, the best thing to do is take the time to make sure that one knows how to connect with the customers so that he will be able to make the sales. Advertising has to speak to the customer. Don Ressler also has shown that he knows where his target audience goes so that he can not only reach them, but he can also meet them where they are. This includes making advertising that is relevant to the topic and the company. Of course, Don Ressler can make any type of campaign work at

Fabletics Key to Success: Reverse Showrooming

Retailers everywhere have been suffering from the recent phenomenon of “showrooming”. This is the act of shoppers browsing in stores only to go home and buy the same item online for a lower price. Over time these changes in how consumers shop have caused numerous store closings and have changed the way retailers view and interact with consumers. Instead of viewing showrooming as a negative, Fabletics realized the silver lining. By first launching as an online shop and then opening a brick-and-mortar, Fabletics integrated showrooming into their shopping experience to build relationships with their consumers and the communities the consumer support. Because of their down-to-earth approach to gaining and maintaining customers, 30-50% of in-store guests are already members and 25% become members on their first store visit. In-store, Fabletics encourages browsing because they don’t care if you buy online or in-store, they just want you to buy how you feel most comfortable. Most consumers are still very tactile, meaning they feel more confident about a purchase when they can touch or feel the item before buying. When you visit in-store at Fabletics, items that are tried on are automatically placed into your online shopping cart. For anyone that still mourns an item they should have purchased but now cannot find anywhere, this is a game changer. Some people just feel more comfortable about buying items online for many reasons. Shopping at Fabletics allows you to try items on in-store, get an idea of how the clothing fits and feels, and then never have to worry or wonder if something will fit. Fabletics is successfully redefining how retailers and consumers look at showrooming, as well as changing the way retailers communicate and interact with their shoppers.


A Review of Fabletics

All things considered, Fabletics is a great deal. The quality of items rivals that of more expensive brands, but without breaking the bank. Unfortunately, many items have a tendency to run small or long, which is great news for those who have trouble finding clothes to fit longer limbs. The range of style at their price points is almost unmatched. From basic black to super trendy, there’s a fit for every style. The website is a bit messy and not easy to navigate. Quite often items are out of stock or will run out quickly, particularly the new releases. Dealing with their customer service is not the best. While they always resolve an issue, like a missing item, often times by the time the issue is resolved, the item that is missing or needs to be exchanged for another is out of stock. Fabletics is an amazing deal for what they are offering and like any new brand or company, they are still working out some kinks.