Doe Deere was born in Russia and has since become a hit sensation with her cosmetic brand Lime Crime. Ever since its inception in 2008, the company has used synthetic beeswax so that it can legitimately bill itself as cruelty-free. This ethical edge has since been a turned her into a great sensation, and many across the internet call her the “Queen of Unicorns.” She gave a recent interview in which she has given a deeper insight into the beauty behind the business.
Her formative years were in Izhevsk, Russia, where she grew up until moving to the United States at the age of 17. In that country, she started out in New York City before taking it to the west coast and Los Angeles. It is that city that holds her team of cosmetic specialists who are working hard to meet the demands and desires of their clientele. When asked about her ambition, she shared that she has always been quite imaginative and ambitious together. Her early desires were to become a musician, and that is what she first pursued after reaching the Big Apple.
Those musician days helped her to learn freelance marketing and how to truly hold an appreciation for those who support her work – first music and now makeup. Even at the age of 13 in Russia, she helped to encourage the temporary tattoo fashion fad. It was the placing of them on her own skin that brought acceptance and encouragement, and she does similar personal marketing through her wildly colorful hairstyles and other viral appearances. Her time in New York was from 1998 to 2012 with some of that time in Manhattan and even more in Brooklyn.
She met her husband while working as a musician, and they collaborated as songwriters. It was their promotion together that helped them to truly work together in a strong manner. Overall, Doe Deere has definitely been a role model for many of the girls in the younger generation that are following in her footsteps (https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescue). She wants them all to follow their heart because she believes that everyone have a special and unique skill or ability that noone else is going to be able to match. She has learnt through her business that there are many who have similar likes and desires, and one of the keys is to simply help bring them all together under the same cosmetic umbrella.
Her Lime Crime profit has come from the fact that many have been polarized to the bright colors of her line just as she was. It is the freedom of expression that she continues to exert into the lives of these young people who like her artistry, and Deere continues to stand for women’s rights in that regard. She continues to expand in various different directions and hers in an absolutist operation where she has the final say in every decision that needs to be made for the company. There should be many more great things to come from Doe Deere in the near future.